Reference Projects Interim & Consultancy

For national Development institute TNO, Marketing4B2B developed various markets; such as the Broadband market and the markets for developing infrastructures (wireless cities, ad hoc networking, spectral developments). One project culminated in a national congress with Elsevier and the economics ministry.

2006 - 2008: NKM

Dutch Nederlandse Kabel Maatschappij is an installation company for telecom and wireless networks and part of a group. For 2 years Marketing4B2B assisted the director in developing markets, portfolio's, partnerships, new PMC's en communication. Direct sales was also conducted.

For the municipality and chamber of commerce of Leiden, Marketing4B2B has conducted a project aimed at developing all industrial estates in and around the town through innovative fiber infrastructure. Through an RFI, fiber-players have been invited to participate. Later, the project has been rounded off for the mutual entrepreneurs fund ( 'ondernemersfonds')

For this Real Estate developer from Rotterdam, and in particular for her eye catching Development the Red Apple in the city, Marketing4B2B acted as interim project manager. A new kind of wireless indoor installation was established and - with the tenants association - a new concept of fibre to the premises was realised.

KH is a system integrator for specialist communication systems and well established in the public safety domain. There was a need to enter a new niche; that of indoor wireless coverage for public safety; the so called SCL (Special Coverage Locations). Marketing4B2B has executed the programma management through a taskforce in order to develop the market, establish portfolio, implement marcomms and marketing. 

WMC is a technology start-up and has its roots in the Ericsson DECT and UMTS laboratory that existed in Enschede until 2003. As a result of national and European programmes WMC has developed a unique technology in the field of wireless, hybrid and ad-hoc networking. For that technology, an interim marketing programme was conducted to initiate the market

For previously mentioned system integrator KH, a 2nd Market Development was undertaken, based on Marketing4B2B's own proposal to the company. This related to the emerging market for indoor mobility, fuelled in Holland by the release of spectrum for Private GSM applications. In an interim Business Development format Marketing4B2B developed portfolio., marcomms, marketing and sales. 

Powerwave is an American supplier of technology and equipment for wireless communication networks. They approached Marketing4B2B to develop the emerging market for indoor coverage solutions for buildings in the Benelux and Germany. Apart from awareness creation and Marketing the project comprehended sales development and channel development. The niche was entirely new to the company. 

For IP knowledge a market scan for fiber access has been executed for a foreign real estate player as well as for a Dutch industrial estate. For XB/Esprit Telecom a marketing session was conducted. For national umbrella organisation of installers Uneto a marketing training was conducted.