Business Development is often linked with innovation! Innovation has become a buzzword in business. Suddenly, all organizations are innovating, and those organizations that didn’t use the word in their annual report have something to explain… Innovation and Business Development are closely related. Business Development in particular deals with innovation on the market side. Other forms of innovation, such as those of logistics & fabrication processes are surely valuable innovations, but less the area of attention of Business Development.
>> In the white paper 'positioning Business Development' there is more about the relation between Innovation and Business Development.
Marketing4B2B has been through many of those either market- or portfolio diversification cycles and can help you getting it done in your organization and market.