Interim management and execution

The above identified elements of a Business Development process can also be provided as a hands-on interim management project. Then, the 3rd party is hired to act as line manager and drive execution and result. This is why Marketing4B2B advocates ‘sales initiation’: it will develop channels, portfolio and processes to a point where sales begins to flow and the process of carrying over the novel market to the standing organization can commence. (Refer to the model on 'from exploration to exploitation')

Marketing4B2B consultants have been in line functions in Marketing and Sales and have ‘been there’ in the market place. Thus, they can very well provide Business Development in a hands-on manner as interim manager and actually execute a novel strategy