In order to keep reinventing itself, any organization needs to continuously develop new markets, new portfolio, new propositions. Not doing so may appear tempting at times; simply harvesting on what sells well and at low effort. Then again, the day will come that existing markets have marginalized and the organization has omitted to have a new niche or proposition readily developed for harvesting. Such an organization will marginalize and be left with no other portfolio than commodities. This in fact is the sheer notion of the well known matrix of Boston consultants; where cash cows are used to feed the emergence of new stars in an endless cycle of renewal.
Marketing4B2B has the experience it takes to keep developing new markets and new portfolio. Not for the sake of renewal as a goal of its own, but for the sake of surviving and thriving !